À PROPOS
« Je pense que si on prenait plus le temps de partager des moments ensemble autour d’une table, il y aurait moins de guerres et de conflits dans le monde »
Hikmath Eyitayo, fondatrice de HIBISKO
NOTRE HISTOIRE
Born in Ivory Coast and bred from Benin in Western Africa, Hiko grew up learning that cultural globalization, or worldwide McDonaldization has destroyed diversity and displaced the opportunity to sustain decent human life through an assortment of many different cultures. Culture is an essential part of the human experience. Without it, life just isn’t as colorful and exciting. And we believe each culture has something genuine to offer that promotes peace, inclusion, harmony and social connection.
During her student exchange program in Singapore in 2013, Hiko was inspired by the multicultural society there. Being a part of the Western African culture community, she realized that her culture has to offer a set of unique traditions, rites, foods. So, she wanted to create something to make people come together, learn from each other and be curious about other's culture. In Canada, she witnessed the hard and fast-paced life in which people were more focused on their careers rather than their families and health. She wanted to share what’s the Western African culture has to offer in uniting the people and promoting diversity.
Food brings people together. It brings people around a table, no matter the differences. The good laughs, stories, happiness follows when people come together for food. Western African culture is big on uniting people through food. Therefore, Hiko launched a business offering hibiscus tea with the mission to make people discover West African inspired product and appreciate the culture. The idea behind choosing the hibiscus tea as the first product line of the business is that it is part of multiple cultures around the world however, unknown in Canada. It was the perfect product to kickstart the business since it embodied the values, she wanted to implement by herself. It’s a great gift from nature with an amazing health benefit. Blends of high-quality natural hibiscus enriched with carefully selected natural flavors are the secret of the unique taste of our tea spreading the taste of Western African culture in Canada.
It’s been a long road and we’re proud to say that we are keeping our western African traditions alive in Canada. We’re always on the hunt for inspiration - experimenting with new flavors and trends or finding new sources of pure joy to share with you.
VISION ET MISSION
Nous croyons sincèrement que nos différences sont le meilleur cadeau de l'humanité. C'est pour cela que nous faisons la promotion de la diversité non seulement dans nos produits, mais aussi dans notre style de vie.
Notre vision, pour un monde meilleur, c’est d’inviter les gens à savourer le moment présent afin de s’ouvrir à soi et au monde. Ce mode de vie encourage à apprendre des mœurs et coutumes des autres pour mieux vivre ensemble.
HIBISKO veut activement favoriser le bien-être holistique des individus et l’épanouissement des relations sociales et interculturelles.
La mission de HIBISKO est de faire découvrir la fusion gourmande de saveurs du monde et d'Afrique en prenant soin de la nature et de l’humain.
Prendre le temps de prendre le temps :
C’est lorsque l’on n’a pas le temps qu’il faut le prendre. Pourtant, c’est tout un défi dans un monde où tout va à cent mille à l’heure. HIBISKO prône l’art de ralentir pour se redécouvrir et mettre son bien-être au premier plan.
La diversité :
La transmission des multiples formes d’expressions culturelles crée une richesse inestimable pour l’humanité. HIBISKO embrasse la diversité au quotidien pour constamment grandir à partir de nos différences.
Le partage :
C’est par l’échange et la réciprocité que nous créerons un monde meilleur. Partageons nos histoires - partageons notre bonheur - partageons avec les autres !